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In partnership with a Geneva-based agency, Studio Camille produced two e-commerce sites for Harmony - a fast-growing fitness chain in French-speaking Switzerland. Our aim was to design reliable platforms - aligned with the clubs' premium image, and, above all, generating sales. Since their launch, we have provided daily technical support for the company's IT manager. In addition, we continually develop new functionalities to enhance the user experience.
The customer was operating in a fragmented digital environment, both technically and graphically. This inconsistency was detrimental to the user experience and led to low online conversion rates. Older online sales platforms lacked visual and structural unity, blurring the message and weakening the brand image.
There was a clear gap between the quality perceived in the clubs - professional and high-end - and that reflected by their digital environment. The tools in place were multiple, poorly integrated and often obsolete. They generated significant costs with no real added value or overall coherence. This dispersion complicated day-to-day management by both in-house teams and service providers, and limited the ability to centralize data or steer coherent marketing actions that would convert customers.
Finally, the subscription and contact management processes suffered from a lack of automation. The system was unable to support customers smoothly and efficiently throughout their lifecycle.
A complete audit was carried out to identify and integrate the technologies best suited to the customer's needs. The aim was to structure a coherent, high-performance digital environment in line with current standards.
The customer journey was completely rethought, with the creation of conversion-oriented wireframes to streamline the user experience and optimize the conversion rate. The site was then developed using WooCommerce, integrating an automated monthly subscription system to simplify subscription and offer management.
A CRM coupled with a marketing automation solution (Brevo) has been implemented, enabling us to effectively manage registrations, relaunch abandoned shopping baskets and implement targeted nurturing campaigns.
A customized back-office was also developed. It enabled simplified participant management, automated data export, seasonal planning and the use of customized modules according to operational needs.
Finally, ongoing support was provided to the IT manager, covering day-to-day maintenance, rapid resolution of technical incidents and functional upgrades to the site in line with feedback and usage.
