In collaboration with a Geneva-based agency, we designed a series of landing pages for the Parisian law firm Fellous Avocats. The aim: to generate more leads via targeted Google Ads campaigns, highlighting the firm's different areas of expertise (labor law, criminal law, real estate law, etc.). Each page is designed as a single entry point, with a clear architecture and conversion-oriented content. We worked from a common wireframe, which was then adapted to each legal theme, enabling the firm to better capture the search intent of Internet users, while adapting to the challenges of Google positioning.
The Fellous Avocats law firm had a classic showcase site, well designed aesthetically, but which generated very few qualified contacts. Despite solid expertise, traffic remained low and conversion almost non-existent.
A complete overhaul could have been envisaged: improving SEO, structuring user paths, monitoring performance via Google Analytics, setting up Ads campaigns... But the firm didn't want to invest in a lengthy and complex digital transformation.
Above all, it was looking for a fast, targeted and effective solution to generate new customer business.
The challenge was therefore to design an agile alternative to the main site, capable of directly addressing the specific needs of prospects, while fitting into the existing brand universe. Time constraints (two weeks) and the need for immediate results dictated a simple, modular and ROI-oriented approach.
We proposed an acquisition strategy based on specialized landing pages, each dedicated to a key legal department.
To ensure consistency and save time, we first created a standard wireframe, optimized for conversion (clear tagline, social proof, call to action, FAQ). This model was then adapted to suit the firm's specialties.
Work on branding and communication archetypes enabled us to adapt the tone and iconography to each area of law, while maintaining a strong identity.
These pages were then integrated into themed Google Ads campaigns, with conversion tracking and a structure enabling rapid adjustments.
The result: improved performance from the very first weeks, and a turnkey solution that the firm can upgrade according to its priorities or current legal events.
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